Wednesday, October 11, 2006

Shock Jock Stern




Howard Stern, the "King of ALL Media", the controversial shock jock, the blatant womanizer, the “say anything I damn well please” entertainer… is a brilliant man.

This media mogul knows how to catch the audience’s attention. Through much controversial banter, Stern has sky-rocketed to the top. He is ranked one of the highest paid radio personalities in America. On his show, he speaks his mind on a vast array of subjects which range from race, to sexual orientation, to politics. He lures his victims, other-wise known as his audience, with his witty humor and unrelenting remarks that often offend but at the same time intrigues his listeners.

Stern has had a huge influence on America’s talk radio medium. In terms of the development of the radio as a communications medium, Stern has helped develop it by widening the audience, therefore, making it a stronger medium for communications. Stern, along with other controversial shock jocks who have run-amuck on our airwaves, have tapped into a resource (audience) that’s harder to attain, the younger crowd. Unlike the conservative, politically correct disc jockeys also out there, Stern is appealing to a wider range of demographics.

Stern’s crass and crude, highly controversial show draws in listeners starting from the age of 18 and up. Although the majority of his listeners are male, he does have female listeners as well. In short, Stern has listeners ranging from young to old, from male to female, from rich to poor, and from suburban residents to urban city residents.

With all that said, it’s too bad Stern doesn’t use his wide range audience show to broadcast any relevant information. =P

1 comment:

Billy said...

Nice work Mimi! Your last point raises a good question. I really do wonder if Stern's huge popularity would return if he actually started talking about some relevant stuff. Maybe. But then again... maybe not. :-)